Five fun takeaways from Max Fashion’s new winter '19 collection Advertisement

Five fun takeaways from Max Fashion’s new winter ’19 collection

Break fashion rules while having some fun

By ELLE team  December 7th, 2019

Icy winter months can be made exciting as well. And a new collection by Max Fashion shows how you can experiment for any occasion. Its winter ’19 collection is an artful balance between outdoorsy pieces—long winter coats with tartan prints—and party wear that’s packed with practical jumpsuits and feminine-looking florals. Here are five key takeaways:


We’re all aware why florals for spring are not groundbreaking (thank you, Miranda Priestly) but pair a silky floral dress with knee-high boots and voila! You have your winter party starter. And it’ll work equally well for events where your clothes need to look like they’ve been carefully curated.


If you’ve received multiple invites this festive season and do not want to wear one dress after another then know this: You do not necessarily have to wear them. Slip into a jumpsuit. It’s the easiest way to look put-together without putting any effort or thought into your look. Plus, you can dance the night away without a care in the world.


Puffers need not only be worn when you’re planning an excruciating trek. These jackets can look super vibrant in bright hues. It’s the ultimate cool-girl outfit. The best part is? They’ll keep you warm and snug.


The era of Madonna and leotards was completely lit. You can bring it back by adding some neon into your wardrobe. But don’t forget to give it a contemporary twist by choosing neon as your go-to colour for outerwear.


Winters are incomplete with a classic coat. But wearing neutral-coloured coats every day can get boring. Switch it up by mixing some checks with it. You can wear a tartan overcoat or let the checkered lining of the outwear show. It just adds an element of surprise to an otherwise bland outfit.

You can also take part in the special Max Your Look contest. To participate, all you need to do is visit your nearest Max Fashion store, style yourself in the latest Winter ’19 collection, take pictures in front of the photobooth and upload the images on social media using the hashtag #MaxYourLook. Winners stand a chance to take part in an exclusive photoshoot that will be published in our upcoming edition of ELLE India.

Plus you can use the promo code GET500 to get INR 500 off on a minimum purchase of 2499. This special code can be availed at on all non-discounted products.

So what are you waiting for? Get out and hit the stores right now!