Frida Giannini’s best fashion moments
The creative director impressed the pants off us several times. We pick her 10 big contributions
1) In 2005, Giannini revived the floral print used in a silk scarf designed for Princess Grace of Monaco in 1966, and used it on handbags. Critics whined, but the line flew off the shelves.
2) After one of her first ramp shows for Gucci in 2005, Giannini stated her agenda to Style.com, “What I want to do is an intelligent kind of glamour for my generation.” It set the tone reliably for a repertoire of easy, even playful elegance.
4) One of Gucci’s storied innovations is the bamboo handle bag of the ’40s, loved by everyone from Ingrid Bergman to Princess Diana to Solange. Giannini’s makeover of this classic, out in 2010, came in the popular Flora as well as animal prints, with a side of tassels.
5) Where Tom Ford’s Gucci was an in-your-face brand of sexy, Giannini’s aesthetic was less obvious (read: more accessible). It was all slinky form, feline grace and ’70s vibe.
6) Her time at Gucci coincided with a kind of worldwide logo fatigue. So the once gigantic interlocking-Gs on accessories and fabrics gave way to a more discreet monogram.
8) You can’t love the ’70s style and resist a rockstar. Giannini’s muse for autumn/winter 2011 was the singer of the British indie band, Florence + The Machine. She later designed all of Florence Welch’s stage outfits for their American tour.
9) She used fashion’s sphere of influence to further women’s empowerment. Giannini, along with Beyonce and Salma Hayek Pinault, founded Chime for Change, a fund-raising organization that supports initiatives in healthcare, education and social justice. A portion from the sales of Gucci’s perfumes go to the cause.
10) Lupita Nyong’o was more startlingly beautiful than ever at the Screen Actor’s Guild Awards 2014, in this turquoise Gucci gown. Giannini’s red carpet style was at once simple and striking — and it never overshadowed the star wearing it.
7) During Giannini’s reign, Gucci has caught some big celebrity fish in its endorsements net, like James Franco, Claire Danes and Blake Lively, both of whom front their line of fragrances. Franco also directed and starred in a commercial for their Techno Color sunglasses.
3) The Gucci archives were obviously a happy place for Giannini, who also launched the New Jackie bag in 2009. Jackie O’s favourite handbag in the ’50s is a fertile muse — Giannini’s predecessor Tom Ford interpreted it colourfully in 1999.
As the creative director prepares to leave Gucci after the Fall/Winter 2015 collection shows in end February, we look back on the moments that defined the designer and the brand since she joined in 2002. She will be best remembered for bringing to life classic It bags and defining a more wearable, sensuous kind of luxury.
Flip through the gallery to see what we mean.