From Soho to Shoreditch: Cover Story’s Autumn/Winter ’18 collection takes on London’s chic vibe

One of the leading fashion capitals of the world, London has a charm of its own that is difficult to replace. The British capital may have dull grey skies all year round, but when fashion week comes visiting, the city is transformed into a kaleidoscope, with colour lighting up its streets and bylanes.

Taking inspiration from London’s bold and confident approach to fashion, Cover Story has launched its new Autumn/Winter ’18 collection that pays homage to London’s culture, its people and its fashion.

Designed at Cover Story’s studio in London, the collection — shot by British fashion and portrait photographer Alex Bramall — features four leading trends that define the mood of the season: romantic, soft tailoring, boho and party.

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Bring out your nomadic spirit with Cover Story’s boho chic collection that takes hints from London’s Shoreditch area, featuring delicate lace dresses contrasted with heavy duty leather jackets. Taking after the sophistication of Notting Hill are the collection’s pieces like the polka dotted dresses and floral printed skirts that speak of modern sensibility.

Meanwhile, muted pastel lace dresses and daisy printed dresses will remind you of the quaint boutiques at Covent Garden, and the tailored suits will take you into the posh city of London. But nothing beats a good ol’ night of debauchery at Soho, where the collection’s zipped leather skirts and animal printed tops will do justice to your style statement. 

So, which part of London calls out to your style?

The collection is available at exclusive brand outlets nationwide. Visit  

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