Trends come and go, but a good ol’ pair of jeans is stylish through the seasons. And here to give you a new destination for your denim fix is G-Star RAW.
The 25-year-old Dutch brand is the newest entrant on the Indian retail scene. Signed on by Genesis (the same group that brought us Jimmy Choo, Bottega, Furla, Emporio Armani, etc), the designer clothing company is known for its raw denim. Inspired by vintage military clothing, the material is unwashed and untreated – it’s distinctly rugged and definitely cool.
After retailing in 6,500 stores across the world, the brand will finally be available in India. The store is set to launch in Delhi by the end of the year and we can’t wait!
You may want to read: Denim divas
