We love our basics, we do. Crisp white shirts, roomy denim, hold-everything satchels — the stuff that every day is made of. Which explains why we’re brimming with excitement over the debut of beloved Californian brand Gap in India. It’s been a long wait, yes? There’s a reason why every American-born swears by the brand: maybe it’s the star-studded campaigns (who can forget Andy Warhol strolling in a pair of khakis in ’94, and later Sarah Jessica Parker wearing classic stone-wash jeans in 2004), or is it the string of designer collaborations featuring Stella McCartney, Kate Spade and Diane Von Furstenberg, or maybe the bit where Gap petitioned the wear-khaki-to-work trend?
With 46 years in the biz, and a host of brands under Gap Inc like Banana Republic, Old Navy, Piperlime (which now stand as high-street giants by themselves), it’s a wonder it all really started out as a simple thought: “to make it easier to find a great fitting pair of jeans” — an idea that founder Don Fisher and his wife Doris had. Here’s a super-warm welcome to wardrobe fundamentals that make you wonder how you ever got dressed without them.
Gap launches on May 30 at Select Citywalk, Saket, New Delhi. Gap.in
Click through the gallery to check out the Gap campaigns through the ages
