Take a look at the new Givenchy


Take a look at the new Givenchy

Clare Waight Keller's first ad campaign for the brand is here

By Lauren Fisher  July 11th, 2017

Back in March, Clare Waight Keller was announced as Riccardo Tisci’s successor at Givenchy—becoming the first female designer to ever hold the creative director title at the fashion house. Now, just months ahead of her runway debut for the brand, a first look at the new Givenchy is here.

The fashion house unveiled its fall campaign, titled “Transformation Seduction,” under the creative direction of Waight Keller on Instagram today. Photographed by Steven Meisel, the black and white images feature models Saffron Vadher and Elias Bouremah—a swift departure from Tisci’s oft star-studded campaigns for the house. 

A post shared by GIVENCHY (@givenchyofficial) on Jul 10, 2017 at 6:07am PDT

While the former Chloé designer may be known for her romantic and feminine pieces, her first Givenchy ads feature Vadher in a sheer black lace top, sans bottoms, and a shirtless Bouremah in black trousers. Also not to be missed are the black cats wearing Givenchy collars. 

A post shared by GIVENCHY (@givenchyofficial) on Jul 10, 2017 at 6:08am PDT

Under the reins of Tisci, Givenchy was known for its close ties with the Kardashian-Wests, Jenners, Rihanna and squads of supermodels. If the new campaign is any indication, however, Waight Keller may be taking the house in a different direction—away from its celeb status and closer to its original roots under Hubert de Givenchy.

From: ELLE USA