We love a good campaign – and when the campaign happens to be digital, it gets all our attention. Gucci’s short film for its Pre-fall 2014 collection, Bright Diamante, went live on YouTube yesterday. The film revolves around the collection’s bold, bright colours (think Bumblebee yellow, fuchsia, deep cobalt, red, turquoise and white).
Set to the upbeat tempo of ‘Double Edge’ (GeRM Remix) by Emika, models run between the rooms – bags in hand – as the maze tilts and turns, causing a collision of colours. Don’t believe us? Check out the video above.