Manufacturing practice meets art at the futuristic Gucci ArtLab Advertisement

Manufacturing practice meets art at the futuristic Gucci ArtLab

Yet another visionary move by Alessandro Michele

By Marco Bizzarri  January 30th, 2020

You can’t miss the building with hand painted murals by globally renowned artists gracing its outer walls. Inside, the rooms look like they’re straight out of a Wes Anderson movie. This is the Gucci ArtLab, a swanky new experimental space that will create cutting-edge leather goods and shoes under the same umbrella, a first in the history of the luxury industry.

Gucci Art Lab

Here, 800 employees in the sprawling 37,000 sq ft space are set to realise yet another audacious decision by creative director Alessandro Michele; the facility will not only preserve manufacturing know-how and innovation but also practise in-house prototyping and sampling activities for leather goods and even test sneakers in climate-controlled chambers.

Designers at Gucci Art Lab

The futuristic ArtLab in Casellina, Italy has been quietly functioning since 2018 and was recently inaugurated by François-Henri Pinault, chairman and CEO of Kering and Marco Bizzarri, president and CEO of Gucci. “The unveiling of Gucci ArtLab definitely represents one of the most remarkable achievements of Gucci’s unprecedented journey of the last three years, and one of the most significant industrial investments today in our country. It is a testament to our belief in creativity, artisanal craftsmanship, innovation and technology, and sustainability and our bond with the territory,” says Bizzarri.