Gucci just dropped the new it-girl perfume of the season Advertisement

Gucci just dropped the new it-girl perfume of the season

Creative Director Alessandro Michele has some good news in store

By Kristina Rodulfo  May 2nd, 2017

Fifty Shades of Grey star Dakota Johnson has just landed a sexy new gig: Gucci has announced that the actress will star in the fragrance campaign for Gucci Bloom–the first fragrance by creative director Alessandro Michele. 

This is Dakota’s first time being the face of a perfume. Joining her are artist Petra Collins and model Hari Nef. All three will be shot by Glen Luchford (who also shot Gucci’s buzzy pre-fall campaign).

petra collins hani aref

Meanwhile, you can get your hands on the fragrance starting May 3 at and


Gucci loves India  

What happens when Alessandro Michele’s vision is captured against the unique landscape of Kochi? Check out our sublime Gucci shoot in India’s ancient port town.

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Printed silk crêpe de chine gown, Gucci

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