Liberatingly playful, inclusive and colourful—the new Gucci Cruise 2020 campaign celebrates the infinite possibilities of couture. With guests arriving in helicopters and taking a dip in the pool wearing extravagant couture, creative director Alessandro Michele throws the ultimate fashion party this season, and everyone’s invited to the Gucci bungalow in Rome.
Global actors and singers come together to join this sinful soirée. While British actor Sienna Miller is seen taking a detour in the kitchen, Gucci Mane is photographed chilling in the bathtub. Other popular faces include Iggy Pop, Benedetta Barzini, Orlando Miani, Angelo Bucarelli and Marisela Federici, who are seen having a gala time at the scenic bungalow.
Sienna Miller
Gucci Mane
Embodying the devil-may-care attitude, the advertisement shows us that there are no boundaries when it comes to fashion and no hierarchy when it comes to partying with Gucci.
Sienna Miller with guests
Everybody gathers together around the Gucci bungalow, be it the the ageless rockstar, the glamorous socialite, the bourgeois lady, the entrepreneur, or the hip hop star. It’s hard to tell them apart, and that’s exactly the seeming confusion that Alessandro Michele aimed to create.
Iggy pop
The clothes offer endless odds to be whomever you want or to appear as you prefer, without any barriers.
Photographer/director: Harmony Korine
