Gucci enlists Dapper Dan for its new campaign
The Harlem couturier is the face of the luxury label's men's tailoring ads
Fret not, fashion folk: all is well between Gucci and Dapper Dan! The Italian brand has just tapped the Harlem fashion icon for its men’s tailoring campaign.
Dan (real name Daniel Day) made a name for himself in the 1980s for his made-to-order designs that often re-appropriated logos from famous fashion houses. One of his most iconic pieces—a jacket with oversized sleeves featuring the Louis Vuitton logo—was re-worked by Alessandro Michele for Gucci’s cruise 2018 collection with the interlocking Gucci logo. This set off a firestorm of debate in the fashion world as to whether or not Michele had copied Dan.
But Michele insisted that it was an homage, and that he was a huge fan of Dapper Dan’s work. As such, he tapped the New Yorker to front the Glen Luchford-lensed ads, shot in Harlem. Dan is a great person to represent a men’s tailoring — “dapper” is his name, after all.
Furthermore, Dazed reports that Gucci and Dan are working together on a capsule collection that will hit stores in the spring, and that Dan has a new studio opening up utilising raw materials from luxury brand. Of all the collaborations going on in fashion lately, this one might be the most exciting news yet.
From: ELLE USA