Gucci joins the fight against Covid-19 with a crowd-funding campaign

At a time when the world is facing one of the biggest healthcare crises, the fashion fraternity has come together to contribute and do their bit to fight the Covid-19 pandemic. Gucci, one of the biggest luxury brands in the world, is the latest to announce two major donations for its crowdfunding campaign, We are all in this together.

Gucci’s first donation is in Italy for the Italian Civil Protection Department (Protezione Civile) in partnership with Intesa Sanpaolo. Amounting to 1 million euros, the donation will go towards creating new ICU beds and strengthing Italy’s health services and organisations. Anyone from the #GucciCommunity can also donate through a website called covid19.responsefund.org.

 

View this post on Instagram

 

A message from the World Health Organization @who on #Covid19. These are 7 simple steps to protect yourself and others from the virus. 1. Wash your hands frequently. 2 Avoid touching your eyes, mouth and nose. 3. Cover your cough with a bend of your elbow or a tissue. 4. Avoid crowded places. 5. Stay at home if you feel unwell—even with a slight fever or cough. 6. If you have a fever, cough and difficulty breathing, seek medical care—but call first. 7. Stay aware of the latest information from World Health Organization. We Are All in This Together #GucciCommunity #StaySafe #FlattenTheCurve @alessandro_michele Join with us and donate now to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization with the Donate Sticker on our Stories.

A post shared by Gucci (@gucci) on Mar 29, 2020 at 8:14am PDT

The second donation, which also amounts to 1 million euros, is for the Solidarity Response Fund in support of the World Health Organization. The total amount will be matched by Facebook as part of its Matching initiative. The Solidarity Response Fund, launched less than two weeks ago, has attracted donations from more than 2,00,000 people worldwide.

The second donation, which also amounts to 1 million euros, is for the Solidarity Response Fund in support of the World Health Organization. The total amount will be matched by Facebook as part of its Matching initiative. The Solidarity Response Fund, launched less than two weeks ago, has attracted donations from more than 2,00,000 people worldwide.

 

View this post on Instagram

 

Gucci supports the World Health Organization @who with a message on #Covid19. Be active at stay healthy at home during the #Covid19 outbreak. Keeping active every day is good for your mind, body and spirit especially during these difficult times. The more physical activity you can do improves your sleep which is also important for good health. The World Health Organization recommends 30 mins a day of physical activity for adults and 1 hour a day for children. For those working from home, regularly check your sitting posture, and break up your sitting by standing while working, on the phone or watching tv. We Are All in This Together #GucciCommunity #StaySafe #FlattenTheCurve Join with us and donate now to the the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization through the Donate Sticker on our Stories. This is this week’s last post of messages on Gucci social media accounts to support the World Health Organization. The Gucci Social media accounts will continue to post @WHO public service information on Sundays and Mondays about the Covid-19 virus to protect the health, safety and well-being of the community. @alessandro_michele

A post shared by Gucci (@gucci) on Mar 30, 2020 at 7:23am PDT

Anyone who follows Gucci online is also invited to donate to the Solidarity Response Fund for WHO through the ‘donate’ feature available in the Stories on Gucci’s Instagram account. The initiative follows donations from Kering, Gucci’s parent company, in China, Italy and France and the production of over 1 million masks and gowns for healthcare personnel.