Gucci Museo touches down in São Paulo Advertisement

Gucci Museo touches down in São Paulo

By Sneha Sadarangani  May 23rd, 2014

Brazil has scored again! But this time it’s fashion and not football that’s in the spotlight. Gucci’s first ever, temporary museum is set to debut at São Paulo’s JK Iguatemi mall this summer. Starting May 29, Gucci Museo’s ‘Forever Now’ exhibit will open its doors to its Brazilian patrons for a three-week duration.

With pieces on loan from the Italian outpost, the theme is poised to be travel-centric. Discover a stunning display of trunks, suitcases and other travel accessories alongside an archival section. From the Bamboo bag to the Flora motif to the Horsebit loafer, go back in time as you uncover the brand’s storied legacy – one piece at a time. Did you know that bamboo was chosen due to rationing of materials during WWII or that the Flora print was designed originally as a gift to Princess Grace?

As the finishing touches to an already spectacular display, there is also an haute couture section featuring gowns designed exclusively by Frida Giannini. For anyone headed to Brazil this summer, Gucci’s given you yet another reason to get packing!

Can’t make it to Brazil? You can always check out Gucci Museo’s digital space.