As we gear up for ELLE’s Carnival for a Cause, a fashionable afternoon dedicated to the fight against breast cancer, Guess is set to unveil its latest offering at the Mumbai event tomorrow – the ninth edition of the ‘Sparkling Pink’ Breast Cancer Watch. The timepiece is part of the brand’s efforts to raise awareness and funds in aid of women battling the disease. And did we mention it’s pretty too? A rose gold case embellished with crystals sits on a white silicone strap and the iconic pink ribbon symbol can be found at the 6 o’ clock mark.
A portion of the proceeds from the sale of each watch will go towards the cause, an initiative that has raised over $500,00 since 2006. This year, Guess has chosen to donate the proceeds to the Ogaan Cancer Foundation. Looking good while supporting a cause? Sign us up.