H&M's summer campaign


H&M’s summer campaign

...is making us want to pack our bags and get away from the screen this minute

If you’re not reading this at the beach, live vicariously through H&M’s new summer campaign. The video starring supers Adriana Lima, Natasha Poly, Doutzen Kroes, and Joan Smalls, transports us to a beach in the bright and sunny country of Antigua. They drop what they’re doing to come together for a spontaneous beach party – as one does –  and give us a glimpse of the summer line, featuring patterned swimwear, bohemian accessories, flowy kaftans and embroidered clothing. Added bonus? The video is set to DJ duo Axwell / Ingrosso’s new track ‘Sun Is Shining’.

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