Body positivity is a buzzword that the fashion industry has fallen in love with, but we still see a pithy few models representing diversity on a fashion week ramp, in a way that doesn’t come off as gimmicky or condescending. Which is why Half Full Curve’s presentation at Lakme Fashion Week was a refreshing change of pace. The brand, launched in 2017 by sisters Rixi and Tinka Bhatia, claimed to make designer clothing for curvy figures — including, but not limited to — plus size women.
And they delivered on that promise with their second runway presentation. This wasn’t a line of safe, sedate garments that urged you to cover up those ‘trouble areas’ — we spotted plunging necklines on wrap dresses that celebrated a buxom bosom, silken maxis that flowed over love handles without clinging to them like a jilted lover and off-shoulder sheaths that drew attention to the confident smiles every ‘real’ model was armed with. There was even a delicately embroidered crop top, paired with high waist palazzo pants and a chartreuse jacket — if you’re pear-shaped, this is a 101 in balancing proportions.
The show also featured traditional models and, endearingly, the designers ensured that the same design aeshetic prevailed even when dressing their athletic frames. Pretty clothes that make space for all body types? We can get on board with that…
Half Full Curve’s Summer/Resort 2018 show at Lakme Fashion Week