When Brit illustrator Hattie Stewart and Koovs.com got together, we knew only good things could come out of it. We now have a cheeky-cute Hattie x KOOVS collection on our hands! Think tees with sassy slogans, emoji bags, bright colours and denim separates. Plus, the cutest little badges and iron-on patches. Alia Bhatt has already got her eye on the collection; the Udta Punjab actor gave us a preview of the collab in an emoji shirt dress at the airport.
Stewart’s bragging rights include doodle-bombing magazine covers, from Playboy to Rolling Stone. She has also found fans in big ticket brands like adidas, Marc by Marc Jacobs and House of Holland. “I was able to explore and play with many ideas that had been going around my mind for a while and bring them all to life…Simple, unique, playful ideas that can bring a little attitude to an outfit,” she says.
The price tags will have you smiling as wide as Stewart’s emoticons: the ready-to-wear collection featuring 30 styles starts at Rs 595, and goes up to a maximum of Rs 2,895. We think we’ll have one of each!
Get the exclusive low-down on how the playful collection was born from Stewart herself:
We’re big on these three pieces that are equal parts adorable and quirky:
Can hardly wait to get our hands on this adorable bag from the new #HattiexKoovs collab! @mykoovs x @hattiedoodles pic.twitter.com/ZHxvpmHuOd
— ELLE India (@ELLEINDIA) September 28, 2016
And here’s more fuzzy cuteness from the #HattiexKoovs collection. @mykoovs x @HattieDoodles pic.twitter.com/fO6Pag4mwG
— ELLE India (@ELLEINDIA) September 28, 2016
We heart this itsy-bitsy money pouch from #HattiexKoovs @mykoovs x @HattieDoodles pic.twitter.com/iJTrXzOaan
— ELLE India (@ELLEINDIA) September 28, 2016
Flip through the gallery above for a quick glance at the collection!
