Hattie x KOOVS is the most adorable thing you'll see today! Advertisement

Hattie x KOOVS is the most adorable thing you’ll see today!

Alia Bhatt is already a fan of this quirky collab

By Hasina Khatib  September 28th, 2016

When Brit illustrator Hattie Stewart and Koovs.com got together, we knew only good things could come out of it. We now have a cheeky-cute Hattie x KOOVS collection on our hands! Think tees with sassy slogans, emoji bags, bright colours and denim separates. Plus, the cutest little badges and iron-on patches. Alia Bhatt has already got her eye on the collection; the Udta Punjab actor gave us a preview of the collab in an emoji shirt dress at the airport.

Stewart’s bragging rights include doodle-bombing magazine covers, from Playboy to Rolling Stone. She has also found fans in big ticket brands like adidas, Marc by Marc Jacobs and House of Holland. “I was able to explore and play with many ideas that had been going around my mind for a while and bring them all to life…Simple, unique, playful ideas that can bring a little attitude to an outfit,” she says.

The price tags will have you smiling as wide as Stewart’s emoticons: the ready-to-wear collection featuring 30 styles starts at Rs 595, and goes up to a maximum of Rs 2,895. We think we’ll have one of each! 

Get the exclusive low-down on how the playful collection was born from Stewart herself: 

 We’re big on these three pieces that are equal parts adorable and quirky: 



Flip through the gallery above for a quick glance at the collection!