Have you seen Dior's new fragrance and SS '16 campaign?


Have you seen Dior’s new fragrance and SS ’16 campaign?

Don't miss this edgy new teaser and ethereal campaign

By Sara Shah  January 20th, 2016

Winter isn’t done with us yet, but Dior’s new Spring/Summer 2016 campaign already has us dreaming about the new season. Raf Simon’s latest campaign for Dior is suitably romantic – think scalloped hems, soft pleats, barely-there make-up and windblown hair.

The collection is a nod to the En 8 line from the first ever Dior show held in February, 1947. It features grosgrain ribbon necklaces embellished with a metal ‘8’ figure. It’s captured in softly feminine black-and-white portraits shot by French legend Patrick Demarchelier. 

Flip through the gallery to check out the campaign

In other news, Dior is all set to launch a new fragrance, Poison Girl. If you loved the iconic Poison, you’ll love this too. We love how Dior is revisiting old favourites in more ways than one! Check out the refreshingly cool teaser: