After Kendall Jenner and Pepsi tried to co-opt the Black Lives Matter movement in an ad that was 100% cringe, beer brand Heineken decided to step in to teach the world how it’s done. In its new viral campaign, pairs of strangers are recruited to participate in a social experiment. What they don’t know is that their new partner in this experiment has radically different political views.
These strangers are then made to interact with each other through a series of ice-breaking and bonding activities. Through these, they slowly learn more details about their partner’s life. Watch the full video to see what happens when their differences are brought to light.
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While it’s not easy to encompass such complex issues in an ad, it’s a well-intentioned attempt to provide a solution in a time when even Facebook arguments reach nuclear levels. Heineken’s new ad is clearly what the tone-deaf Pepsi commercial was aspiring to be. And more.
