Here’s why LENZING ECOVERO is the new super fibre to watch out for

It doesn’t matter how big (and exhaustive) our closets really are. There’s always something new to add to it. You know what they say: there’s no such thing as having too many clothes. But in keeping up with the newest trends, we ignore the negative impact non-eco-friendly clothing have on our planet.

If you keep track of the composition of clothes, viscose is a common material in most of our wardrobes. Unfortunately for us, it is a known polluter, owing to a not-so-eco-friendly production process. 

Thankfully, for us, LENZING™ ECOVERO™ is the solution to our fashion conundrum. Launched in 2017, it is an eco-responsible viscose fabric. Not only is it derived from wood-based cellulose fibres from sustainably managed forests, its manufacturing processes are also in tune with our eco-system, matching high environmental standards. LENZING™ ECOVERO™ is also the only viscose which has an EU (European) Ecolabel certification, which is given for the highest quality of manufacturing. 

Super comfortable on skin and easy to maintain, LENZING™ ECOVERO™ is bridging the gap between fashion and sustainability, with some of our favourite retailers in tow. Look for the ECOVERO™ tag the next time you go to Mango, Marks & Spencer, Esprit, and FBB.     

With trendy fashion essentials crafted in environment-friendly LENZING™ ECOVERO™, we no longer have to worry about our love for fashion leaving a negative imprint on nature. 

Time to add that much-coveted LENZING™ ECOVERO™ top to the cart, guilt-free.  

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