Here’s why LENZING ECOVERO is the new super fibre to watch out for


Here’s why LENZING ECOVERO is the new super fibre to watch out for

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By Dishari Basu  July 5th, 2019

It doesn’t matter how big (and exhaustive) our closets really are. There’s always something new to add to it. You know what they say: there’s no such thing as having too many clothes. But in keeping up with the newest trends, we ignore the negative impact non-eco-friendly clothing have on our planet.

If you keep track of the composition of clothes, viscose is a common material in most of our wardrobes. Unfortunately for us, it is a known polluter, owing to a not-so-eco-friendly production process. 

Thankfully, for us, LENZING™ ECOVERO™ is the solution to our fashion conundrum. Launched in 2017, it is an eco-responsible viscose fabric. Not only is it derived from wood-based cellulose fibres from sustainably managed forests, its manufacturing processes are also in tune with our eco-system, matching high environmental standards. LENZING™ ECOVERO™ is also the only viscose which has an EU (European) Ecolabel certification, which is given for the highest quality of manufacturing. 

Super comfortable on skin and easy to maintain, LENZING™ ECOVERO™ is bridging the gap between fashion and sustainability, with some of our favourite retailers in tow. Look for the ECOVERO™ tag the next time you go to Mango, Marks & Spencer, Esprit, and FBB.     

With trendy fashion essentials crafted in environment-friendly LENZING™ ECOVERO™, we no longer have to worry about our love for fashion leaving a negative imprint on nature. 

Time to add that much-coveted LENZING™ ECOVERO™ top to the cart, guilt-free.