Hermès introduces Hermèsistible Advertisement

Hermès introduces Hermèsistible

...update your vocab and jewellery cabinet in the same breath

By Veronna Parikh  November 10th, 2015

Hermès’ new site Hermèsistible adds EQ to their F/W 2015-16 accents with a lexicon of feelings and cool GIFs filed under ‘Jalousele’, ‘Escapitude’, and ‘Impulcie’. Buying a cuff will now be accompanied with so many feels!

Here’s what these made up words actually mean (according to Hermès anyway):

Impulcie
n. (im-pul-see)
A fleeting guilt when indulging a whim of child-like pleasure

Jalousele
n. (jay-low-sell)
A spark of envy in a shade ofgreen

Escapitude
n. (e-sca-pee-too-d)
The joy of planning an impromptu escape 

Hermesistible.hermes.com