Shine Brighter Than Ever with H&M India’s exclusive festive collection


Shine Brighter Than Ever with H&M India’s exclusive festive collection

It's totally LIT

By H&M  October 29th, 2020

While most of our year has gone in spending time at home (due to the pandemic), it hasn’t stopped us from celebrating special occasions indoors. And now that the festive season is here, it’s time to get into the holiday spirit and dress the part, even if it’s for a zoom call. Who said you need a traditional suit to get into the festive mood? If you are celebrating with your family and close friends and want to keep it simple without slipping into a lehenga or saree, give a contemporary twist to your look that will still be apt for a festive celebration. H&M India is here to help you achieve this with its exclusive festive collection and campaign, Brighter Than Ever. 

Yes, you heard that right. Popular international brand H&M, known for its fun, fashionable, versatile and affordable clothing, is bringing a festive edit in a sustainable way. Embracing a deeper meaning, H&M India’s festive campaign is dedicated to reflection, retrospection and re-evaluation of life’s choices with a focus on self-discovery, self-love and families celebrating the simple joys of life. 

H&M India's festive collection
A metallic dress from H&M India’s Festive collection

With colourful pieces that are sure to set you apart from the rest and keep your festive mood uplifted, the effortless, stylish and chic collection is not too heavy on the pockets. The apparel range includes 123 unique pieces for kids, women and men starting at 299, 799 and 999 respectively. Featuring blazers, shirts, dresses, tops, skirts, pants and accessories in a warm colour palette, the clothes stand out with its sequined fabric, metallic details, applique work and paisley prints, making the wearer shine Brighter Than Ever. 

Here’s your first look into the vivid and dazzling festive collection from H&M India:

H&M India's Festive Collection
H&M India's Festive Collection
H&M India's Festive Collection
H&M India's Festive Collection
H&M India's Festive Collection
H&M India's Festive Collection
H&M India's Festive Collection
H&M India's Festive Collection

You can get your hands on this collection in-stores and online at www.hm.com and Myntra from October 29 in India.