With payday still a little way off, you probably won’t want to hear the words ‘H&M’ and ‘exciting new label’ but we never said that life was fair. Ever since H&M dropped the news that Arket would be joining its portfolio, we’ve been itching for a quick peak. And well, today is our lucky day. Minimalist classics reign strong in the label’s debut offering; the clean lines and structured silhouettes will likely soon be elevated to ‘wardrobe staple’ status.
“We really believe it’s relevant to a modern customer to bring different brands together — under one roof, under one roof, under one channel — and to make that choice for them and also make it more convenient,” the article quoted Ulrika Bernhardtz, Arket’s creative director, as saying. First look: Here’s what to expect from H&M’s new label, Arket
Preview of H&M’s new label Arket
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From: Elle USA
