5 Homegrown Size-Inclusive Fashion Labels To Shop From For Every Occasion

Now that you’re reading this, let’s get straight to point. Fashion is not a privilege. And style doesn’t come with a measuring tape around it. As sad (and shameful) as it may sound, it’s often an uphill battle for curvy girls to find something that fits the bill. And while they face a bigger; more invisible problem like fat tax, the struggle doesn’t end there.

For the unfamiliar, most Indian fashion labels do not go beyond size L. And when it comes down to customising, you’re charged extra. Is this where the fashion industry is headed? Is ‘inclusivity’ just a gimmick, a fad or is it really being considered?

Current statuses and conversations aside, we scoured the internet to curate a list of size-inclusive fashion labels that come with no fat tax on the bill. Ahead are the five brands that should be on your shopping radar:

Half Full Curve


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A post shared by half Full | Curve (@half.full.curve)

Launched in 2017 by sisters Rixi and Tinka Bhatia, Half Full Curve makes designer clothing for curvy figures—including, but not limited to—plus size women. Their designs won’t urge you to cover up those ‘trouble areas’. Rather, it will present you with an array of pieces with plunging necklines, bodycon fits and everything in between. And that’s why this label is so refreshing.



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A post shared by CALAE (@calaeofficial)

Helmed especially for sizes between 14 to 26, Calae should be on your speed dial for when you need to give your daily use wear wardrobe an instant update. From cold-shoulder cuts, shirt dresses to raging animal prints, this size-inclusive fashion label has a pick for all.



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A post shared by Doodlage (@doodlageofficial)

Apart from championing sustainable fashion and being a pioneer of zero waste, Doodlage offers upcycled, chic anti-fit designs. And if you thought the label ends at XXL, you were wrong. Expect sizes and silhouettes going up to 6XL.



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A post shared by Afamado (@afamado_style)

Sizes and tags aside, homegrown fashion label Afamado offers everything between XS to 7XL. And that’s not all, the label ships your favourite pick worldwide.



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A post shared by Amydus – Plus Size Clothing (@amydus)

From classic bell-bottom pants, sweatsuits to stunning ethnic ensembles, Amydus has it all. One scroll through their Instagram proves that fashion doesn’t come with size labels on them.

Photographs: Instagram, Unsplash

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