Simone Arora, creative head of upholstery brand, D’Decor, will launch her own concept store this month. Her eponymous store, located at the historic Amarchand Mansion in Colaba, will stock home décor inspired by nature. The iconic address of the boutique adds to the character to the store. Previously owned by the commander-in-chief of the Eastern fleet and post independence by Amarchand Kimji and Sons, the building was last renovated in 1904.
The store will retail earthy textures accentuated by metallic sheen, curated from international labels by Arora to create a harmonious and tranquil home environment.
Simone will launch on September 26.
Amarchend Mansion, Cama Road, Colaba, Mumbai.
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