How TENCEL is paving the way for a more sustainable future Advertisement

How TENCEL is paving the way for a more sustainable future

They’ve extended to home decor too

By Dishari Basu  July 4th, 2019

There’s a certain joy in pulling out a freshly-bought dress to wear for the very first time. Or curling up on crisp, new bed linens. If you’ve had the slightest enthusiasm for clothes and interiors, you know what I’m referring to.

Updating our collection with the latest trends in fashion and décor might seem like the ‘in’ thing to do. But with rising levels of carbon footprint (126 crore tonnes from the fashion industry alone, as recorded by Ellen MacArthur Foundation), and only one per cent of the total produce being recycled, it’s time we make sustainability a lifestyle choice.

Produced by Lenzing Group, TENCELTM is a wood-based cellulosic fibre from sustainably managed forests that is solving the issue of fashion excess, one biodegradable garment at a time. Not only is the fabric easy on skin and maintenance, it is also fully compostable, dissolving into nature.

What’s more, its unmatched strength, moisture absorption qualities and versatility has earned TENCELTM a dedicated fan base in fashion. Its association with ace Indian designers such as Anita Dongre and Rajesh Pratap Singh has resulted in some of the best in sustainable couture. The tunics, jackets and pants made with it are not only soft and trendy, they also ensure that if damaged, the pieces will disintegrate and not end up in landfills. It’s a no-brainer that some of our most sought-after fashion pieces are made with TENCELTM. Not just designer labels, high street brands like H&M, Zara, Mango, and Marks & Spencer have also been integrating this fabric in their collections. So you don’t have to break the bank to afford sustainable pieces.

Apart from fashion, TENCELTM also has a presence in home space with beddings, interiors, and furnishings that promote luxurious, natural living. Mattresses, duvets and even rugs made with TENCELTM are softer to touch and have a smooth, silky surface. Due to its efficient moisture absorption quality, a TENCELTM towel dries quicker and survives longer than cotton ones. Some of the leading producers of upholstery, such as D’Décor, are already making the shift.

The perfect blend of comfort, utility and sustainability, TENCELTM’s the eco-friendly solution we were waiting for to keep the ecological balance in check, without compromising on our personal tastes—a win-win for both us and our planet.