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ELLE suggests seven ways to make your video go viral.

Pick the right subject.

Include references any of the following in your video for those sweet SEO hits: gau mata, ink-covered wretches, monogrammed suits. Politics is a fertile comedic field. 

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But so are kittens.

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Get a star.

…and then ask them to play against type. Really against type.

irrfan khan aib

Make sure your quotability index is high.

Truth bombs.

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Make it hashtag-worthy.

#SquadGoals #ThisCouldBeUsButYouPlaying #TrueDetectiveSeason3

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Make sure websites can use it in cool gif-based listicles.

You want the press to take you seriously.

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Be Drake.

Okay, this one may be difficult to pull off.

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