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How to tell if the ‘natural beauty products’ you’re buying are legit

Just because it's green doesn't mean it's good

By ELLE team  January 8th, 2018

It’s 2018, and you’ve taken a vow to treat your skin to natural beauty products, sans parabens and other toxic goo that wreak havoc on your health and the environment. And while you’re shopping in the natural, organic section of the beauty department, when you get down to reading the label (in our free time in the toilet), you’ll find most of the ingredients are un-pronounceable chemical compounds. Many self-professed natural beauty products actually contain a cocktail of chemicals and preservatives, with the lone natural ingredient acting as a saviour.

So how do you spot the true natural ingredients amongst all the rubbish? Well, for starters, you may want to stop believing everything you read. Radhika Choudhary of gourmet skincare brand, SkinYoga, helps you separate the magic from the mud.  

How to spot 100% natural beauty products:

Avoid complication

Everyone has read the back of a label when they've run out of reading material in the bathroom. But if the ingredients read more like a trilogy and less like a text message, you may want to skip buying the product. The more complicated and numerous the ingredients, the less natural the products. Keep it simple — like the uncomplicated ingredients found in nature.

Avoid ingredients you can't pronounce

It should read like a recipe, not a bio-hazard. If they're words you can't pronounce, they don't belong on your face. Natural wholesome ingredients is what you're looking for, so skip anything that sounds like it came out of your 8th grade chemistry text book.

Plastic bottles are a red light

Plastic bottles are the least complementary carrier for natural ingredients. Avoid buying products that come in plastic bottles as the plastic often reacts with the ingredients, leaching toxic chemicals into your otherwise natural products. Go for glass as an alternative.

Keep it dry

This is the only time that water comes ill-advised. Water breeds bacteria so any product with water not only expires sooner, but tends to have some level of contamination in it. Opt for dehydrated products with natural ingredients that need to be mixed with water for application.