Old saris get a new lease of life at this sustainable fashion company - Elle India


Old saris get a new lease of life at this sustainable fashion company

The future of fashion is green

BY Tatiana Dias | February 1st, 2019

The fashion industry is riddled with problems and sustainability is probably one of the biggest ones; from production to disposal, waste and pollution are generated at every stage in the life span of a garment. Globally, a movement is underway to marginalise fast fashion by providing consumers with eco-friendly alternatives. Not unlike design label ‘I Was A Sari’ that won the Circular Design Motion this year.

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A post shared by I was a Sari (@i_was_a_sari) on Oct 24, 2018 at 9:02am PDT

 

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Up-cycling used and pre-loved saris, the brand has a unique approach to making fashion sustainable. Instead of tossing them into a landfill, ‘I Was A Sari’ turns these pieces into quirky and contemporary clothes, accessories, and shoes. Founded by Stefano Funari, the idea came to him during a trip to Mumbai’s famous Chor Bazaar where he came across a ridiculously large number of saris that were just rotting away. Ensuring that there’s zero wastage, you will find some or the other element of a saree in all of the designs. However, for Funari, sustainability isn’t one-dimensional; his goal is to create sustainable employment for underprivileged talented women across the country. According to Funari, he’s just the manager of ‘I Was A Sari’, and the true artists are the hardworking women behind the label. ‘I Was A Sari’ is now even part of the Gucci Equilibrium programme for a sustainable fashion future.

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Ranging from accessories like pouches, scarves, and bags, to trendy shoes, each piece is intricately handcrafted into a modern and soulful treat. Funari, along with his marketing head Poornima Pande, now aims to grow the business by increasing the types of fabrics and garments that are up-cycled.

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