If you think lingerie for larger women should be marketed with every bit as much oomph as skinny skimpies, then you’ll like this new ad for Cacique Intimates. With a campaign titled #ImNoAngel, they’re clearly cocking a snook at Victoria’s Secret’s phalanx of supermodel ‘Angels’. The lingerie line for Lane Bryant, an American clothing brand for plus-sized women, caters to sizes 12 through 28 and the ad features top models like Ashley Graham and Marquita Pring. The bras are that nice — and elusive, if you live in India — combination of pretty and sensible. So there’s lots of lace, but there’s also moulded cups, underwired reinforcement and straps that can do the job without cutting into your shoulders. The panties seem focused on tummy-taming, which, if you’re not a model, is a lost cause that will sit under your belly in gathers. A couple of comments on Lane Bryant’s FB page point out that these models are still relatively flat-bellied compared to most larger women, but they think this campaign is a step in the right direction. Perhaps one day the world will be ready to see bellies in all their glory. A girl can dream.
