6 Independent Jewellery Brands On ELLE’s Radar Advertisement

6 Independent Jewellery Labels On ELLE’s Radar

From summer camp beads to polki—count on this edit for that something ‘extra’

By Gargi Agrawal  July 9th, 2021

Harbouring the power to glam up even the dullest outfits, the right piece of jewellery is the perfect fashion accessory. No matter your budget or taste, a little bling from the likes of both luxury and homegrown labels encapsulates wonders for every sartorial emergency. Whether you have a penchant for the classic Indian motifs or like to channel the ultimate getaway vibe, these independent jewellery brands will make the right additions to your precious jewel stash.

1. Prerto

Independent Jewellery

A luxury independent jewellery brand based in Mumbai, Prerto has paved its way into the wardrobes and grids of celebrities like Deepika Padukone, Sonam Kapoor Ahuja, Vanessa Hudgens, Katy Perry, Alia Bhatt, Carrie Underwood and more. Spearheaded by founder Prerna Agarwal, the label blends contemporary high glam style with Indian techniques that Prerna grew up watching. Think pearls, imitation diamonds, polki and alluring gems—one sparkly addition from Prerto won’t feel enough.

What We Love: Amalgamating sophisticated designs with an old-world, vintage charm, Prerto runs high on colours, making a strong case for stunning head-turning pieces.

2. Azga 

Independent Jewellery

Led by sister duo Namita and Nikita Bhandari, Azga is a Jaipur-based label that draws inspiration from age-old Indian craftsmanship and heritage. Handcrafted completely in India, Azga marries the contemporary with traditional aesthetics to create alluring wearable pieces. From hand-painted bangles, talisman necklaces, hair accessories, enamel earrings, charm bracelets to cult favourite evil eye embellished jewels—the label encompasses it all.

What We Love: The homegrown brand features accessories for men as well in the form of customised cufflinks and buttons, as well as jewels for kids.

3. Love Letter

Independent Jewellery

If you’re mentally in Hawaii 24*7, let Love Letter help you get closer to your daydreams. A slow, made-to-order jewellery label, the Goa-based brand uses gold vermeil, sterling silver and recycled plastic to make fun summer camp pieces. From beaded bracelets to necklaces, a stack of these pieces is enough to manifest your vacay element.

What We Love: Love Letter allows you to customise jewellery with your preferred beads, colours and initials.

4. Méro Jewellery

Independent Jewellery

Love timeless, artisanal sterling silver jewellery? This independent jewellery label is for you. Méro draws inspiration from heirlooms and India’s rich artisanal heritage to create jewels that exude a sense of belongingness.

What We Love: The brand is mindful, conscious and sustainable. Under its Silver Recycle Project, you can recycle your silver jewellery and artefacts by shipping them to Méro. The brand then melts down the silver in exchange for shopping vouchers which are sent back to you.

5. Raf Fine Jewellery

Independent Jewellery

Dainty pendant chains, stackable diamonds rings and sleek bracelets make the foundation for the aesthetic of Raf Fine Jewellery. A paradise in disguise for every minimalist, founder Radhika Fatehpuriya helms the brand by making orders on request.

What We Love: The design offerings of Raf Fine Jewellery allow you to mix and match with multiple styles. On the other hand, the intricate detailing with diamond clusters and enamels makes for a striking conversation starter on any occasion.

6. Myrha

Independent Jewellery

Personalised everyday jewellery pieces in brass, silver and gold can never go out of style and here’s a shopping address to take your pick from. Myrha by Rhea Bothra is a Jaipur-based fashion jewellery brand that creates millennial approved styles. From charm link bracelets, engraved rings to contemporary necklaces—trust this label for all your metallic needs.

What We Love: Myrha stays true to its product offerings by featuring trendy designs and motifs, all converted into metals for your sartorial liking. The variety in designs is a USP that stands out the most.

Photographs: Instagram