If a celebrity yardstick is what you need to determine whether a fashion label has ‘arrived’, then know this: Kiran Rao, the high priestess of indie fashion, has already stamped her approval on Aekatri, designer Charu Vij’s organic luxury label.
Vij’s brainchild preaches sustainability and a thoughtful approach to dressing up, firmly placing her philosophically in the ranks of The Plavate, Aureole and Iyla, where handloom fabrics, Indian weaves and trend-free patternmaking reign supreme.
Preaching individualism, simplicity and affordable luxury, these new homegrown labels are quietly attracting a loyal following. Like us at Elle India, who lost our hearts to Aruni Banditanukul’s easy-breezy separates, which will completely reinvent the way you perceive denim.
7 indie fashion labels to fall in love with
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