Innisfree just launched its first flagship store in Gurugram
Plus, it offers a virtual reality experience
If you love beauty and technology, then we’ve got the best news for you. Korean brand Innisfree has just opened a new outpost in Gurugram that gives you a virtual reality experience — now you can explore the clean and pure energy of the Jeju Island, the origin of Innisfree, through a 360 degree viewing angle that supports your reaction against sight and action.
“At Innisfree, our endeavour is to provide our customers with the magical powers of the Jeju Island and touch the lives of our million consumers. With the launch of our virtual reality, I believe our customers can experience the same,” says Doyoul Lee, India CEO of Innisfree. There will be three series under the virtual reality experience: Innisfree Wonderland, Jeju Flying Bike and Someday in Jeju (with Lee Minho).
The interiors of the store match with the pristine beauty of the Island — featuring a vertical garden, the store will give you a feeling of being in nature. Inhale in fresh air as you relish the eco-friendly ambiance while shopping for your favourite natural beauty products.
“Innisfree follows trends faster than any other brand and we have a principle of changing 30% in and out every year to give newness to our customers,” Doyoul says.
“We have added around 50 products keeping in mind the requirement for Indian customers. Under the fragrance section, we have perfumed body water, eau de toilette, perfume note and many more new products for our customer to experience,” says Mini Sood Banerjee, brand manager.
Sure enough, the brand has introduced new categories of perfumes and hair make-up that will surely catch your fancy. And while you’re at it, make sure you check out the new range of products like the lava seawater effector ampoules for intensive care for anti-ageing skin, real fit velvet lipstick and the hair make-up concealer that helps to fill in the gaps between hair lines.
Head to the store at Ambience Mall, Gurugram today.