Inside Tarun Tahiliani's fabulous new bridal store Advertisement

Inside Tarun Tahiliani’s fabulous new bridal store

Including his limited-edition jewellery by Srihari Diagems

By ELLE team  April 7th, 2017

Not that you need another reason to fall in love with Tarun Tahiliani’s couture masterpieces, but the designer just gave the world 12,000 sqft worth of closet envy. With a brand new outpost in Mehrauli, Delhi, opening this weekend. Seven months of hard work reveal themselves in the 18th-century, hand-carved wood facade from Gujarat, antique Osler crystal chandeliers and a staircase studded with 90 flowers hand-crafted out of cabochon mother-of-pearl.

If you needed proof of the label’s dedication to hand-crafted detailing, know that each petal making up the flowers took four manhours to perfect. 

Distracting you from the regal decor are the clothes themselves, a mix of his haute couture and bridal lines, with ready-to-wear and bespoke menswear too. To ensure you step away with a complete bridal wardrobe, the space also offers its well-heeled clientele a chance to add to the family heirloom chest with pieces from Tarun Tahiliani’s limited edition fine jewellery collaboration with Srihari Diagems.

Inside Tarun Tahiliani’s new bridal store

Vintage, hand-etched mirrors abound in the new space, allowing you to catch a glimpse of your new couture sari-gown. 

The floors of the store are made from earthy-ochre sandstone from Rajasthan, serving as a perfect backdrop for Tarun Tahiliani's limited-edition carpets.

The store also houses ready-to-wear and bespoke collections for men, because couples that dress together boost their Instagram followers together.

The lower ground floor also houses rooms for Tahiliani’s architecture and interior teams.

“When you walk into my space, I want you to know you’re entering my mind,” the designer insists. 

The floor-cornices are in flamed granite beveled to mimic those from Chettinad palaces.

The Mehrauli store is located at Qutab Garden, Kalka Das Marg/Style Mile.

India’s most beautiful designer stores

His Mehrauli flagship may not even be open yet, but Tarun Tahiliani has already established his unbeatable aesthetic with his heritage store in Mumbai. Take a look at the full list of the most photogenic designer stores in India.   

Le Mill, Mumbai

Le Mill's Colaba outpost is housed in a heritage structure near the Gateway of India. Designed by Ashiesh Shah, the space feature large arched windows that light up the pristine white space and the racks of designer clothing from Saint Laurent, Rosie Assoulin and Indian labels like Nimish Shah.

In the private shopping room called Salon Prive, Rajasthan-inspired frescoes line the wall.



Tarun Tahiliani, Mumbai

Facing Mumbai's yacht-dotted coastline, Tarun Tahiliani's recently-refurbished 4,000 sq ft store sits a stone's throw away from the historic Taj Mahal Palace and Towers hotel.    

One wall of the store is dotted with antique mirrors, drawing your attention to the floor-to-ceiling brass sculpting of the ‘T-jaal’, the ornate jaali pattern printed on the tissue paper used to wrap the clothes. Mother-of-pearl motifs, similar to that of a peacock’s plume, decorate taupe-coloured walls across one section of the store. 

Sabyasachi, Delhi

The restored haveli, spread over a lavish 13,500 sq ft, is divided into two sections. Naturally, Sabyasachi's booming bridal wear business dominates one wing of the store.

In the other wing — amidst ittar bottles, glass chandeliers and vintage artefacts — sits his ready-to-wear collection of saris and kurtas for women. There's also an entire floor dedicated to menswear.

Dev R Nil, Kolkata

Located in the industrial part of Kolkata, Dev R Nil's flagship store is housed in an old Port Trust warehouse. The design house was among the first to move into the space, taking up shop in 2014. 

Designed by the designers themselves, the doorway features a collage of windows and doors bought from auctions. Meandering walls of different heights divide the floor into 'gullies', creating personal spaces for shoppers. As you walk through the lanes, you'll chance upon some of the designers' favourite quotes printed on the the walls.

Good Earth, Jaipur

Every Good Earth store is designed to transport you back in time, but their Jaipur outpost at the Sujan Rajmahal palace is, arguably, prettier than most. Located on the open gardens, the 857 sq ft boutique is an extension of the haveli. 

Spot buta, cypress and the floral patterned borders and geometric shapes inspired by stone carvings that embellish India's forts and palaces weaved into the store's design language. 

Amethyst, Chennai

The third outpost of Chennai's most beloved multi-designer store, curated by Kiran Rao, was christened the Amethyst Room.

It also shares its space with jewellery brand, Amrapali.  

Manish Malhotra, Delhi 

In a 9,000 sq ft haveli in Delhi's Mehrauli neighbourhood, Manish Malhotra brings his idea of opulence to his most loyal clientele.   

A palette of grey and gold dominates the space, with architectural features that include high ceilings and arched windows.  

Anita Dongre, Delhi

If you were looking for the store's best design feature, you'd be torn to pick between the hand-carved marble fountains and curated Pichwai paintings at the designer's 10,000 sq ft Qutub outpost.

Mughal trellis pillars and Rajasthani watercolours provide a palatial setting for the couture garments themselves.

Ogaan, Delhi (Malcha Marg)

In Ogaan's second outpost in Delhi, each designer gets their own dedicated room to fit their individual design sensibility.