How to improve your Instagram aesthetic, top tips by experts


How to improve your Instagram aesthetic, from the people who do it for a living

Fabulous Insta feeds in 3…2…1…

By Japleen Kaur  June 25th, 2020

You know how some people have aesthetically pleasing Instagram feeds that just makes you stop scrolling mindlessly and admire it? Well, a lot of discipline and hard work goes behind maintaining one. If you also aspire to have one such feed that just makes everyone go ‘wow’, then this article is curated for you.

We spoke to three pros whose Instagram profiles are basically their portfolios. 

Nupur Singh – @thelazyinsomniac

 

View this post on Instagram

 

A post shared by Nupur Singh (@thelazyinsomniac) on

Nupur’s feed will feed your love for pastels. She tells us to find our style and own it proudly. “What is it that you like? Pastels? B&W? Pictures with borders? Moody tones? Minimal? Busy? Whatever your “thing” is, find it and work on it. There are too many people with too many gorgeous galleries on Instagram. You need to stand out!”

Instagram Aesthetics

Apart from this she also suggests that the content we put on has a story of its own. “Your feed is supposed to be a visual representation of you, a result of your creative juices. Do not waste time thinking about what would your followers like or uploading only a particular kind of images that usually gather more likes and engagement. Instead of stressing about how every image would perform, look at the bigger picture, quite literally i.e. your feed. If according to you, something looks good, go for it!”

Rhea Banerjee – @pretty.littleblog

 

View this post on Instagram

 

A post shared by Rhea | Pretty Little Blog (@pretty.littleblog) on

Quite true to her handle name, Rhea’s profile is truly a pretty little blog. A treat for the eyes, heart, mind and soul. Okay, we got too dramatic there but Rhea says that consistency is super important to maintain your feed. “Consistency is key when it comes to creating aesthetic content. Make sure you are active and you connect with people from your particular niche in order to expand your community. Also, don’t post too many times a day and confuse your audience”

Instagram Aesthetics

And when you’ve found your style, you need to stick to your editing style as well for a bit at least. For that, Rhea reccomends the app Lightroom. Rhea tells us, “I have been using Lightroom for over a year and it is one of the best photo editing apps. It helps you save your editing settings through ‘presets’ which can be applied to all pictures you import and voila, the colour coordinated aesthetic feed is ready.”

Palki Malhotra – @PalkiMalhotra

 

View this post on Instagram

 

A post shared by Palki Malhotra (@palkimalhotra) on

Adding to what Rhea said, Palki Malhotra who is a professional consultant to brands and pages to make their feeds awesome, says, “The easiest way to build an Instagram aesthetic is to identify a colour palette that works for you and stick to it. Pick up to three colours and make sure those keep re-appearing in your images through props, background, clothing, accessories and more. Marry your chosen colour palette with a consistent type of editing and you’ll end up developing a ‘signature style’. An easy way to do this would be to download an app like VSCO and pick only two to thee filters for your images. If  you’d like to take it one step further, you can develop your own editing style and create a ‘preset’ on Lightroom.”

Pro tip – If you’re someone who likes more variety in the feed aesthetic, ensure that you have your 3*3 grid (i.e 9 posts) with one colour scheme and then slowly transition into the next colour.

Instagram Aesthetics

Palki’s highly attractive and positive profile will definitely make your heart warm. But it’s not at all random posting, she pre-plans her feed so that it looks the way she visualises it.The key to a cohesive Instagram aesthetic is planning your content in advance. You can use a free app like Preview to see all your photos together before you upload them on Instagram.  Add photos in multiples of 3 at a time (remember, the grid is sacred) and keep moving around the photos on the app until you’re happy with the final outcome.”

Photographs: Instagram