Introducing the new Swarovski Power collection, empowering women to be brilliant - Elle India


Introducing the new Swarovski Power collection, empowering women to be brilliant

#StackUpYourPower

BY Swarovski | August 8th, 2019

Reinforcing the brand’s commitment to support the empowerment of women all over the world, Swarovski is proud to unveil its bold new Swarovski Power Collection campaign.

The Swarovski Power Collection of dazzling bracelets takes the stacked bracelet trend to the next level by positioning itself as the must-have empowerment accessory for every modern woman’s wardrobe. Nathalie Colin, Swarovski’s creative director explains her inspiration for this exciting range, “Today, a piece of jewellery is not just a fashion accessory. It means so much more to women—it is an expression of identity, a confidence booster, and, I believe that confidence can be amplified by what you wear. Women are truly a force to be reckoned with, and the Swarovski Power Collection is a symbol of this. This new collection is one that truly transforms, and that’s brilliantly liberating.”

The shiny bracelets, available in three styles and multiple of-the-moment tones, send a clear message of confidence—a brilliant expression of modern-day power dressing. Women can choose to wear and stack the bracelets in ways that express their style, empowering them from day to night no matter who, where and what they encounter.

The iconic and ever-popular Swarovski ‘Slake’ bracelet evolves for the Fall/Winter ’19 season as the talking piece for the Swarovski Power collection. Clear crystal, crystal golden shadow and jet hematite shades lend sophisticated sparkling power to any occasion, day or night. Wrap bracelets in crystal silver night, scarlet and montana crystal tones bring a much-needed colour injection to everyday looks. High shine styles in vibrant amethyst and emerald colours add playfulness and power to even the simplest of outfits, (starting at ₹3,790).