These Are The 6 IT Bags That Have Been Dominating Instagram Advertisement

These Are The 6 IT Bags That Have Been Dominating Instagram

The only arm candies you'll want

By Isha Mayer  December 7th, 2020

Instagram gives birth to trends just as much as fashion runways do. With influencers and celebrities sporting fancy labels and brands, apart from the popular ones, you’re bound to tap on the tagged brand and scroll through to see what they have in store. And once that product gets major attention from the mass, it becomes a trend before you even know it. One of the major fashion items that gain attention is bags. Type #Bagstagram and #BagsOfInstagram in Instagram’s search bar and you’ll be spoilt for choice.

Moreover, the social media platform has helped a lot of young and new designers gain recognition. Case in point, a lot of luxury accessory labels that came into the fashion landscape post-2009 became popular on the ‘gram with its unique bag styles. The distinct design of bags caught every fashionista’s attention instantly, giving them an “It” status. And there’s not one fashion blogger who won’t know these popular arm candies. From mini-sized slings to dumpling-like pouches, swipe through for a look at the designer bags that became Insta-famous. Trust us: you’ll want to add them to your wish list. 

Jacquemus' Le Chiquito Bag
After it got featured in the SS’18 runway show, Simon Porte Jacquemus’ label rose to fame with its Le Chiquito Bag. The minimalistic, mini boxy bag has approval not just from fashion insiders but also from celebrities like Rihanna, the Kardashians, Hailey Baldwin Bieber and Lizzo. And now, the designer features it in every runway show with new renditions. With a size chart of its own, you can wear it as a cross-body sling, carry it in your hands or use it as a bum bag. The cult favourite is available in different colours and materials and there’s not one influencer who won’t know this bag.

Bottega Veneta’s Pouch Bag 
When Daniel Lee took over Bottega Veneta as the Creative Director in 2019, he introduced stunning pieces that became an instant success on the runway and Instagram. One of them being the dumpling-shaped Pouch bag. The cute, yet super stylish and classy shoulder bag comes with a thick gold chain-link strap, but you can choose to carry it even as a clutch. 

Cult Gaia's Ark Bag
Established in 2012 by Jasmin Larian, Cult Gaia's oh-so-popular Ark bag was conceived in 2014 but only blew up on social media around 2016. The semi-circular, open-weave bamboo bag became a bestseller and its sales tripled the following year leading to a waiting list of over 1500 people. Fast forward to 2020, and this bag is still very much in demand. Whether you're going to the beach or an evening dinner, the trendy and versatile accessory is a perfect accompaniment for every occasion. It's the epitome of affordable luxury, making it a millennial favourite.

Staud's Moon Bag
The LA-based brand, founded by Sarah Staudinger and George Augusto in 2015, is known for its charming, colourful arm-candies. So when the label launched the Moon bag in 2019, the circular satchel became an instant hit!

Danse Lente's Johnny Bag
Meaning 'slow dance' in French, Danse Lente is named so by its designer Youngwon Kim as she sees imaginary dance-like movements when people carry her handbags. The fresh-on-the-block label launched in 2017 and has already made waves in the accessory industry with its structural bags, especially the Johnny bag—a hexagon-shaped, luxe bag that comes with a broad strap at a reasonable price. 

Mansur Gavriel's Bucket Bag
Having launched their handbag label in 2012, Rachel Mansur and Floriana Gavriel’s debut collection hit stores only in 2013. The label’s black Bucket bag with a red inner lining first grabbed the eyeballs of fashion blogger, Garance Doré in June 2013. Soon after, there was a waiting list for the bag and in the same year, it was donned by fashion editors at New York Fashion Week and stars like Emma Watson and Miranda Kerr. Today, this bag has only grown in popularity and is still a top seller. You can take your pick from a wide variety of colours and the brand even has a pleated style, which is as appealing as the OG one. 

Photographs: Instagram