To cater to the millennial woman’s appetite for a great bridal trousseau that goes beyond wedding lehengas, JADE by Monica and Karishma have launched a new label at the atelier, titled Monica and Karishma couture. With this label, the designer duo aims to exclusively work with all their next-gen brides to turn their bridal dream dresses into reality.
Under the new label, the designers promise to personally co-create the outfit with brides, making the process super immersive and special for the bride and designers alike. “Nothing brings us more joy than seeing happy brides. Their faces when an outfit turns out to be much better than what they ever imagined. Under Monica & Karishma Couture, we’re bringing the bride’s idea and imagination to life – something that expresses her personal style and vision,” says designer Karishma Swali of JADE.
Apart from the personalised designs, the collection also features a series of eye-grabbing contemporary embroidered jackets, extravagant A-line lehengas, flowy sheath skirts, modern saris, stellar Victorian blouses, Mughal-inspired intricate anarkalis, and stunning bejewelled gowns.
Ever since the launch of the label in 2008, JADE by Monica and Karishma has had brides (and the entire wedding crew, for that matter) flocking to it for the innate knack of reimagining traditional into contemporary for the new-age Indian woman. And the steady patronage of celebrities like Jacqueline Fernandez, Karisma Kapoor, Deepika Padukone and Alia Bhatt from the very beginning has only accelerated the brand’s rising popularity.
So, modern day brides, trust on Monica and Karishma to understand that the millennial sartorialist’s enthusiasm for an exceptional bridal trousseau extends well beyond wedding lehengas.