Julia Roberts for Givenchy Advertisement

Julia Roberts for Givenchy

Prepare to see a LOT of Julia Roberts. The Eat, Pray, Love star is not only the face of beauty giant Lancôme, but also of the fashion arm of Givenchy. Early pictures are out, and the Spring/Summer 2015 campaign shot by Mert Alas and Marcus Piggott features an unsmiling Roberts with easy hair and barely-there make-up. “I decided to make her more intellectual, more serious, more pure,” Givenchy creative director Riccardo Tisci told WWD. So well, you might miss her familiar grin. 

In the interview, Tisci underscores the importance of keeping it real: “Today I think it’s very modern to be real. I don’t want to show only the clothes of the show, but also what you really sell… I think it’s a very honest campaign.” And Roberts knows what it’s like to stay true – remember that time she broke up with her razor? We still thank her now and then.