Karan Torani uses Sindhi crafts and traditional silhouettes for his brand’s storytelling

WHO: Karan Torani defines his signature style as “classic, personal, and memorable” and seeks to bring back the lost essence of Sindh, and the community his family belongs to, through his eponymous label. “My dream is to celebrate the prismatic culture of Sindhis and how our tribe has a potpourri of elements that borrows influences from India and Pakistan,” shares Torani.

 

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Annu ki shaadi mein, Khala ke golgappe chalte the. Aam aur nimbu ke achaar, Chaton pe dhoop karte the. — Our Khala used to make golgappe for Annu’s wedding, and we dried mango and lemon pickles in the sunlight or our terrace. — Chatt • ਛੱਤ • چھت // AW 19-20 NOW IN STORES — #ToraniIndia #Chatt #AW20

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WHAT: “Fashion gives you the power to bring something into this world which never existed,” says the designer. Torani’s creations range from romantic lehengas, sarees, kurta sets, heritage chogas (oversized kurtas) and pherans. He uses makhmal (velvet), chanderi, pashmina with doriya waraq embroidery, hand-cut motifs of bronze and mirror specific to every season. The colour palette is decidedly earthy, decadent.

 

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Humien bhī aaj hī karnā thā intizār uska, usse bhī aaj hī sab vaade bhuul jaane the. — I wonder why I waited for him today, And it was only today, that he forgot his promises. — Chatt • ਛੱਤ • چھت // AW 19-20 NOW IN STORES — #ToraniIndia #Chatt #AW20

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WEAR: Kangana Ranaut, Radhika Apte, Sobhita Dhulipala, Bhumi Pednekar, and Vidya Balan are only some of the Bollywood actors who have worn his designs. According to the designer, the Torani woman is one “who appreciates beauty in everyday life, someone who’d save her mother’s vintage payal and wear it on her wedding day even if it’s rusted and worn out.”

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