Turns out Junior Jenner knows a thing or two about breaking the internet too. Kendall Jenner took to Instagram to announce that she’s the new face of Estée Lauder with behind-the-scenes images from an ad shoot she recently did (also pictured above).
Can’t say we’re totally surprised. The dewy face walked for 13 major Spring/Summer 2015 shows including Balmain, Givenchy and Chanel. Not half bad for someone who made her debut with Marc Jacobs’s Fall/Winter 2014 show earlier in February. Already, Jenner has already worked with some of the industry’s most influential fashion photographers such as Patrick Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen. And now she follows in the footsteps of Joan Smalls, Constance Jablonski and Stephanie Seymour who’ve all been spokesmodels for the beauty major.
Jenner has league of over 30 million followers across Facebook, Twitter and Instagram. Her social media savvy is something the brand is keen to tap. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world,” says Jane Hertzmark Hudis, Global Brand President, Estée Lauder.
Photograph: Estée Lauder
