Kim Kardashian and Kanye West for Balmain
Kimye hot it up in the Batmobile garage
Balmain’s first print campaign for Spring/Summer 2015 had models like Adriana Lima and Rosie Huntington-Whiteley eating burgers, playing Nintendo and fighting with each other (why?) so you could see the brand’s gorgeous clothes in ‘real-life’ settings. Olivier Rousteing, creative director, Balmain, said in the campaign’s press release that the ad helped him “explore and create a new reality that represents the pop aspect of my generation.”
And as of December 2014 in the year of our Lord, what pops harder than Kim Kardashian and Kanye West. So the next lot of ads, titled Army of Lovers, feature Kimye looking hot for each other in what appears to be an underground Batmobile service station. Balmain is a family favourite — all three, including little North West, have matching blazers — and the style seems a perfect match with their personalities. You can imagine them stepping out of the frame, wiping the engine oil off their hands and hitting the town.