Kim Kardashian's clever new app lets you shop your Instagram screenshots Advertisement

Kim Kardashian’s clever new app lets you shop your Instagram screenshots

It’s like Shazam, but for clothes

By Natasha Harding  November 8th, 2017

Have you ever scrolled through your Instagram feed and found a fashion piece you’re madly in love with, but there’s no mention of who it’s by or where you can get it? So you screenshot it and swear to research it more later but inevitably lose hope? If this sounds familiar, you’re you’re not alone. And, unlikely tech hero, Kim Kardashian is doing something about exactly that.

Kim’s been actively involved in creating a new app designed to help you shop your screenshots. Called ‘Screenshop’ (good one), the clever program scans any image you upload and immediately connects you to a handful of retailers selling the same, or very similar items at a variety of price points.

Oh, and did we mention it’s free to download? Maybe should have started with that.

Related video: Kendall Jenner steps out for her 22nd birthday looking like older sister Kim Kardashian

“I think this is going to be ground-breaking and so exciting for everyone,” Kim explains.

“Just being able to seamlessly convert any screenshot into an instant digital fashion store — the concept of that is just so fascinating.”

But rather than having blind faith in the technology, Kim adds that she’s used it more than a handful of times, all with pleasing results.

“I’ve tested Clueless and old Hollywood movies when I was trying to decide what to do for Halloween. I had Marilyn Monroe, Madonna pictures. I would put it in the app and just test it, [and] every time, things came out. It was really fun.”

To find more about Screenshop, click here.

Now, if you’ll excuse us, we have a lifetime’s worth of unsolved fashion purchases to catch up on.