Label Ritu Kumar’s latest campaign celebrates the lives of extraordinary women
Label Ritu Kumar has had a lot of memorable campaigns in the past (remember the #BeautifulHands campaign?) and the brand’s latest video series The Originals’ doesn’t disappoint either. The campaign showcases a glimpse of the lives of young, successful women who have forged a path for themselves, including actress Aditi Rao Hydari, chef Anahita Dhondy, Karishma Meht and more. What we absolutely love about the women featured in the campaign is that they have found happiness and success in doing something they love and in being the absolutely best version of themselves.