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Label to know: Three

The designer champions new neutrals like army, grey and blue

By Malika V Kashyap  April 20th, 2015

Pallavi Dhyani’s Three is already developing a distinct brand DNA, one that leans towards monochromatics and reflects the designer’s  fascination with stripes. “For each collection, I like to pick one colour and explore its infinite possibilities,” says Dhyani. Her three collections so far have focused on grey, blue and army green — new neutrals that are a welcome respite from black and white. Dhyani spent two years honing her skills as an assistant designer at péro, one of the industry’s most successful young brands. She branched out on her own in 2014 intent on creating a unique identity. As she gets her arms around the management and distribution side of things, Dhyani measures success through small milestones — like seeing someone wearing her clothes!

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Photograph: Nishanth Radhakrishnan; Styling: Arushi Parakh; Make-up and hair: Sonam Kapoor