Remember when Lady Gaga created a fragrance inspired by blood and semen? For round two, she’s trying to cultivate a more savoury sensibility – the offbeat artiste is working on a second perfume, featuring notes of sparkling water, lime and leather. Titled Eau de Gaga, the smell is intended to be arousing for both genders. “It’s alluring and ready for sex,” she announced via Twitter.
Along with the announcement, she also posted a teaser image on Instagram. Shot by Steven Meisel, the black-and-white-tinged campaign shows Lady Gaga in a clingy satin gown, surrounded by a host of hunky men. Appropriate, given the theme of the scent.
Like her previous perfume Fame, Eau de Gaga will be created by her own team at Haus Laboratories, and will be out this fall.
Photograph: Instagram.com/ladygaga
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