It’s day ‘I-Lost-Count’ of quarantine and we’re all itching to get back to life as we knew it. We miss going on coffee dates with the BFF, indulging in some retail therapy on a bad day, and heading out for a spontaneous weekend getaway with a special someone. But until we have the luxury of normalcy, Levi’s is here to remind us to hold on. Levi’s new campaign, Circles, urges us to keep the faith for a little longer. To continue holding on to hope, which is the need of the hour.
‘One day soon we will dance together again’ announces a new avatar of Levi’s popular 2017 video ad. The video, set to a groovy track by Makeba, shows communities around the world coming together through dance.
https://www.youtube.com/watch?v=vBMQekGOLqc&feature=youtu.be
While we wait till we can physically come closer to our loved ones again, we can count our blessings and spread a little joy. And that’s exactly what Bollywood stars and influencers have chosen to do through this online campaign. Fashion blogger Sejal Kumar went in for a little dance party with her dad (whose moves are so adorable) to bring a smile to your face.
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Bollywood actor Alaya F went solo and freestyle in a goofy video. ‘I’ve really tried to make the most of my days during this lockdown! I’ve worked, had fun, laughed, cried, binge watched shows for longer than I’d like to admit and skipped my gym days more days than I can count! But every day has been wonderful, even the ones that were hard! Its been my own little personal party! Socially distant with the world but so in touch with myself! Now I’m just hoping One Day Soon, We Will All Dance Together Again! ♥️’ she captioned the video.
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Dancer Mukti Mohan picked her sister Shakti to do a co-ordinated jig on the terrace of their house, which resulted in a visual treat. ‘The current situation has made us come closer. We do our dance routines, workout, life discussions and almost everything together! We will continue to stay at home so we can come out stronger together, celebrate life, one that comprises of happiness in the hope that One Day Soon, We Will All Dance Together Again,’ she wrote.
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Drag star and LGBTQ+ activist Sushant Divgikr, as per usual, went all out fabulous. ‘This lockdown has gotten us all sorts of worried. Worried for ourselves , our family , friends and the human race in general. Music and dance helps ME de-stress so that’s exactly what I’m going to do , use it to Virtually celebrate with all of you This PRIDE MONTH. One day soon , we will all dance together again , but till then , Dance like nobody’s watching and DON’T forget to SISSSSSY THAT WALK !!!!! Yaaaassssssssss. She’s feeling her thigh high boots fantasy ! 🌈🌈🌈 I tried and I felt fly AF,’ he wrote on Instagram.
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Make-up artist and beauty blogger Tanvi Marathe shook a leg sporting a fresh-faced look. ‘Dance has always been a part of me. For the happy days to celebrate, for the sad days to lift myself up. For the lockdown days even, to remind myself that even admist all the chaos, there is always a reason to dance. That soon, we will meet again, hug again, tell our stories to each other in person again. One day soon, we will all dance together again. 💗🕺🏻’ she said in the caption.
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Levi’s, which has a long history of supporting women’s empowerment and LGBTQ+ rights, hits the nail on the head yet again with the Circle’s campaign. It celebrates the human connection, the enduring human spirit and ultimately, life itself. It’s a timely reminder that while we may be different, we’re all the same at the end of the day. We all long to return to the familiar right now. And we all need faith to tide through these times. Let’s hang in there, because one day soon, we’ll definitely dance together again!
