Levi’s introduces cool jeans Advertisement

Levi’s introduces cool jeans

Denim junkies rejoice – a sweltering summer is no longer reason to put away your trusty blues. Levi’s newest innovation, COOLMAX fibres, draw moisture away from the body enabling ventilation and spread it across the surface of the fabric, speeding up the process of evaporation. Airy, floaty goodness, yay.

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