Say goodbye to these 4 myths about sustainable fashion Advertisement

Say goodbye to these 4 myths about sustainable fashion

Eco-warrior, but make it fashion

By Liva  September 29th, 2020

If 2020 has taught us anything, it’s that we need to be kinder — to each other, to ourselves, and yes, the environment too. Fast fashion has a negative impact on the environment and that’s become more obvious than ever now. Sustainability has been a buzzword since a while now, but it’s imperative we take the conversation around eco-friendly fashion to the next level.

 Here are 4 common misconceptions people tend to have about sustainable fabrics and garments:   

Myth 1: Sustainable clothing fabrics are not comfortable

 Gone are the days when organic fabrics were heavy and weighed you down. Thanks to modern technologies, innovations like Livaeco are possible. The fabric feels super soft on your skin, and flows to create beautiful silhouettes. It’s light, breathable and cosy—just what you look for in your favourite outfits. #ThoughtfullyFashionable is the way to go.

Myth 2: Sustainable outfits are not stylish

 When it comes to the chic factor, sustainable clothing fabrics like Liva are right up there. The fabric has won Kangana Ranaut’s vote and designers such as Wendell Rodricks, Shail Kochhar, Rina Dhaka, Samant Chauhan and Shalini James have harnessed it to create fashion-forward collections. From fun summer-y dresses, printed jumpsuits to even ethnic wear—Livaeco lends itself to all kinds of pieces and styles.


Myth 3: Sustainable fabric materials don’t make a big difference to carbon footprints

 The fashion industry is the second most polluting industry in the world—that’s a reality we can’t ignore anymore. Every tiny action counts. And opting for an eco-friendly fabric ensures you’re directly making a positive difference to the ecosystem. For instance, Livaeco is made of renewable wood pulp sourced from FSC® certified sustainably managed forests, which serve as great carbon sinks. So picking an outfit made from Livaeco over a fast fashion garment goes a long way.

Myth 4: Sustainable fashion is expensive

Making eco-friendly choices while indulging in retail therapy definitely won’t burn a hole in your pocket. Livaeco’s brand partners offer a diverse range of outfits that are priced conservatively, while still being better for the planet (available across leading retail and e-commerce). Safe to say, it’s a win-win situation!


Making a more sustainable choice definitely goes a long way in doing good for the planet. So take the leap and be consciously fashionable while picking out your next outfit, so you can look good while also doing good.

Find out about Liveco’s Green Heart Movement here: