ELLE Loves: The homegrown, local brands on our shopping radar this festive season


ELLE Loves: The homegrown, local brands on our shopping radar this festive season

Let's get #Local4Diwali

By Nishtha Bhalla  November 13th, 2020

As Diwali gets closer, and you’re scrambling for last-minute gifts (let’s be real, we’ve all been there) why not support a local business? The Fashion Design Council of India and IMG Reliance, under the aegis of the Ministry of Textiles started the #Local4Diwali campaign, to encourage purchases from weavers, artisans, local and small businesses. After the economy came to a standstill owing to the pandemic, local businesses have shown their unwavering strength by persevering forward – and the least we can do right now is support them. Whether it’s clothing, décor or beauty, we’ve got just the right brands to help you go #Local4Diwali and pick something for your loved ones. Swipe through for the homegrown brands that have made it to our must-buy list this festive season:

For fashion:

#Local4Diwali mishé
Mishé
After having made a splash at LFW 2020 with it's GenNext collection, Mishé's clothes are beautifully designed and sustainably created.
#Local4Diwali nappa dori
Nappa Dori
When it comes to statement accessories and bags, no one does it better than Nappa Dori.
#Local4Diwali
Sui
Crafted in India, Sui's conscious clothing is bound to take you on a thoughtful journey with its stunning collection.
Local4Diwali raw mango
Raw Mango
Created with karigars across Rajasthan, Madhya Pradesh, West Bengal and Varanasi, Raw Mango’s designs innovate upon century old skills, and lend a unique perspective to traditional clothing. 
#Local4Diwali Bodice
Bodice
Exploring the indigenous fabrics and time-honoured weaving traditions of India with a contemporary approach, Bodice has a striking collection of clothing fit for any occasion. 
#Local4Diwali Chamar
Chamar Studio
With crafts from the historically ostracised Dalit community, Chamar Studio's collection of accessories is sustainable, stunning and tells a story.

For décor:

#Local4Diwali
Cyahi
A strong believer in sustainability, Cyahi creates environmentally-conscious home décor.
#Local4Diwali
The Decor Remedy
If it's luxurious-looking home décor at an affordable price that you're after, The Decor Remedy needs to be your go-to.
#Local4Diwali
Kika Tableware
Feast your eyes on Kika Tableware's collection of statement dinnerware and cutlery.
#Local4Diwali
Nicobar
With contemporary Indian design that gives a fresh twist to the traditional, Nicobar's homeware tells a story through the products.
#Local4Diwali
Saphed
Saphed is an all-natural, sustainable studio that creates textiles for the modern home.
Delmar Ceramics
We love ceramics, and Delmar has a gorgeous range of handcrafted ceramics that are perfect for gifting. (Or for yourself!)

For beauty:

#Local4Diwali
Ayca
The natural skincare brand is a blend of Ayurveda and Aromatherapy, making for a super thoughtful present.
#Local4Diwali
Neemli Naturals
The fresh skincare brand is handmade, vegan and cruelty-free.
#Local4Diwali
Pahadi Local
Created in the Himalayas, the skincare and wellness brand is chemical free. Bonus: All the products go from source to bottle.
Ruby's Organics
As India's first range of organic, natural & healthy makeup, we love Ruby's Organics' wide range of beauty products.
The Skin Pantry
Give your skincare routine a little bit of R&R with The Skin Pantry's handcrafted products made from organic, raw and plant-based ingredients.

Images: Instagram