ELLE Loves: The homegrown, local brands on our shopping radar this festive season
Let's get #Local4Diwali
By Nishtha Bhalla November 13th, 2020
As Diwali gets closer, and you’re scrambling for last-minute gifts (let’s be real, we’ve all been there) why not support a local business? The Fashion Design Council of India and IMG Reliance, under the aegis of the Ministry of Textiles started the #Local4Diwali campaign, to encourage purchases from weavers, artisans, local and small businesses. After the economy came to a standstill owing to the pandemic, local businesses have shown their unwavering strength by persevering forward – and the least we can do right now is support them. Whether it’s clothing, décor or beauty, we’ve got just the right brands to help you go #Local4Diwali and pick something for your loved ones. Swipe through for the homegrown brands that have made it to our must-buy list this festive season:
For fashion:
After having made a splash at LFW 2020 with it's GenNext collection, Mishé's clothes are beautifully designed and sustainably created.
When it comes to statement accessories and bags, no one does it better than Nappa Dori.
Crafted in India, Sui's conscious clothing is bound to take you on a thoughtful journey with its stunning collection.
Created with karigars across Rajasthan, Madhya Pradesh, West Bengal and Varanasi, Raw Mango’s designs innovate upon century old skills, and lend a unique perspective to traditional clothing.
Exploring the indigenous fabrics and time-honoured weaving traditions of India with a contemporary approach, Bodice has a striking collection of clothing fit for any occasion.
With crafts from the historically ostracised Dalit community, Chamar Studio's collection of accessories is sustainable, stunning and tells a story.
For décor:
A strong believer in sustainability, Cyahi creates environmentally-conscious home décor.
If it's luxurious-looking home décor at an affordable price that you're after, The Decor Remedy needs to be your go-to.
Feast your eyes on Kika Tableware's collection of statement dinnerware and cutlery.
With contemporary Indian design that gives a fresh twist to the traditional, Nicobar's homeware tells a story through the products.
Saphed is an all-natural, sustainable studio that creates textiles for the modern home.
We love ceramics, and Delmar has a gorgeous range of handcrafted ceramics that are perfect for gifting. (Or for yourself!)
For beauty:
The natural skincare brand is a blend of Ayurveda and Aromatherapy, making for a super thoughtful present.
The fresh skincare brand is handmade, vegan and cruelty-free.
Created in the Himalayas, the skincare and wellness brand is chemical free. Bonus: All the products go from source to bottle.
As India's first range of organic, natural & healthy makeup, we love Ruby's Organics' wide range of beauty products.
Give your skincare routine a little bit of R&R with The Skin Pantry's handcrafted products made from organic, raw and plant-based ingredients.
Images: Instagram