ELLE Loves: The homegrown, local brands on our shopping radar this festive season

As Diwali gets closer, and you're scrambling for last-minute gifts (let's be real, we've all been there) why not support a local business? The Fashion Design Council of India and IMG Reliance, under the aegis of the Ministry of Textiles started the #Local4Diwali campaign, to encourage purchases from weavers, artisans, local and small businesses. After the economy came to a standstill owing to the pandemic, local businesses have shown their unwavering strength by persevering forward – and the least we can do right now is support them. Whether it's clothing, décor or beauty, we've got just the right brands to help you go #Local4Diwali and pick something for your loved ones. Swipe through for the homegrown brands that have made it to our must-buy list this festive season:

For fashion:

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For décor:

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For beauty:

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Images: Instagram